Trend 1: Plant-based Plastics – Moving Beyond Petroleum-Derived Plastics

2015 may well be the year when it dawns on us that our lives will not come to a standstill if petroleum-based plastics were to disappear from the market. Plant-based plastics, or bioplastics, are poised to play a greater role in packaging and will play an even greater role in shaping consumer attitudes towards brands.

Initiatives such as these will be conspicuous in 2015, and brands need to take cognizance of this trend that’s geared toward reducing dependence on plastics derived from fossil-based resources.

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Trend 2: Lean is Mean – Put Your Packaging on a Diet

We know that the biggest brands have already set goals to reduce packaging at the source, and 2015 will be the year when mid-size and small brands will feel the pressure to follow suit. The three-pronged approach brands will need to take is: Make packaging size smaller, make it lighter, and use fewer materials while doing so. Phasing out heavier materials such as glass and switching over to other environmentally-friendly rigid packaging alternatives will be the focus.

Trend 3: Recycled Paper Packaging – It’s About Making the Best of Waste

Every day, millions of tons of waste is generated in the process of producing and transporting packaging materials. In the UK alone, an estimated 5.91 million tons of packaging waste piles up every year. What this means for brands, is that consumers are likely already aware of these environmental issues through the media. They want to know where a brand’s packaging material has been sourced from, what materials have been used for packaging, or whether the packaging can be recycled.