What many don’t understand these days is that even though so many aspects of the retail industry have gone digital, printed till rolls is alive and very well and it is a new marketing trend. Credit card and debit card receipts should not be looked at simply just as a paper receipt that is inevitably discarded, either deliberately or as the receipts are so small and light, be blown away or left in a trouser pocket and washed! Don’t you just hate that fluff!! …… but all types of paper payment receipts needs to be seen for their excellent capabilities in advertising.
There is no other type of advertising that can do what it does and this article will discuss those reasons why it is still relative and an effective form of great marketing.
Targeted Audience
Advertising on the reverse of your till receipts or credit card transaction, targets those individuals who make the household decisions and by the receipt entering their hands every time they go shopping, you can’t beat that type of advertising. These people are customers and they can also attract new customers as well. The local business has these shoppers living within a short radius of their establishment and by letting them know that, there is more business to be had.
We can provide coupons/vouchers, promotions of end of line, sales, new lines incoming, social media pages, website pages – dedicated landing pages that target the customer even further – provide a discount code!
Image Factor
One of these keys to getting business is capturing the attention of customers through the merits of image. Till rolls, credit and debit card receipts paper always uses full-color printed ads which are magazine quality that never smudge or smear in the grocery bag when it comes into contact with moist ice cream containers or milk gallons. It will always keep from fading and remain attractive and sharp for a long time.

Recurrent
It is a fact that the average person will go shopping up to 2-4 times out of the week. If you do the calculations, this could mean that the typical household will receive advertisements every 8-16 times a month. Many other forms of advertising that locally target only get their ads across once a month. It seems like a no brainer that when you target an audience with that much reoccurrence, you have a way better chance to hit the target.
Perfect Timing
You can see that you have so much capability in targeting such a wide audience with receipt paper, you have image, attractive presentation and it is recurrent. Then on top of that, you will have an ad that is hopefully something that is just hard to resist for a consumer. When that irresistible offer lands into the hands of the local consumer who hits the grocery store up to 18 times a month, you’re sitting pretty.
Cost efffective
You might be wondering how much can something this good cost? The reality is, that is the most interesting aspect of it because printed receipt paper has the lowest investment rate out of virtually all forms of print advertising. Print advertising can only cost a business £5 -£15 a day with advertising that rolls around the clock. That is essentially £150- £450 a month, which all simply depends on the amount of traffic that a business pulls in.
Conclusion: Paper Advertising is Far from Dead
As you can clearly see, if you ever thought that paper is dead, far from it. Countless retail outlets all across the world will tell you the very same thing, printed receipt paper is here to stay.
We love pre-printed till rolls, not only can you change what you promote but people can give vouchers to friends and family, thus further increasing your brand awareness. If you sell online, why not utilise these marketing opportunities and promote your static shop?
If you have a static shop, why not use your till receipts for online promotion of your store, with a discount code- that can be used only once?
There are many, many opportunities to promote your business with pre-printed till rolls, the options are massive and with printing capabilities increasing in demand and quality, its only a short time before all businesses will see the benefit of till roll advertising.