Revenue Management Market – Overview

Revenue management, also called yield management, refers to a form of disciplined analytics that allows capacity-constrained industries to optimize product availability and profitability by predicting consumer behavior and allocating the right product to the right consumer at the right time and price. Concepts of revenue management can be applied to virtually all industries that have products or services which can be sold in advance, have inconsistent patterns of demand, are capacity constrained, and service at low marginal service charges. Understanding the consumers’ perception of the value of a service or a product and modifying their availability and prices to earn the maximum profit forms the core of revenue management practices.

Some industries that are ripe for the application of revenue management principles are airlines, hotels, car rentals, freight transportation, television broadcast, advertising, web conferencing, theaters, healthcare, telecommunications, manufacturing, and retail. The report analyzes the global revenue management market based on the application of revenue management systems in some of these key end-user industries.

The report also presents a detailed analysis of key revenue management solutions in the market, including pricing and revenue forecast management, risk management, data management, revenue leakage detection, and channel revenue management.
On the basis of mode of deployment of revenue management systems, the market has been examined for on-premise and hosted services.
The report presents detailed quantitative and qualitative data of the key market segments, from the global as well as regional standpoint. The data has been gathered using standard primary and secondary research mechanisms and narrowed down with the help of a number of industry-based analytical methods.

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