Sports goods industry includes athletic apparel, athletic footwear and equipment & accessories. Demand for equipment and accessories for kid’s has been witnessing an increase in recent years. Also, kid’s sports equipment and accessories market holds significant market share in global sports equipment and accessories market. Kid’s sports equipment and accessories market has seen many new trendy sports products for kids’. Moreover, product improvement through an emergence of e-commerce and research and development (R&D) activities is likely to make the kid’s sports equipment and accessories market flourish in the near future. Kid’s sports equipment and accessories consist ball sports and fitness equipment. Ball sports segment holds the largest kid’s sports equipment and accessories market share, due to the popularity of ball sports such as football and basketball.
Kid’s Sports Equipment and Accessories Market Segmentation:
Kid’s sports equipment and accessories market is segmented by the sports type such as outdoor sports, indoor sports and fitness sports. Outdoor sports is further sub-segmented by type of sports, which includes soccer, cricket, baseball, netball, tennis, badminton and others. Indoor sports also sub-segmented by type of sports such as table tennis, carom, air hokey and others. Fitness equipment and accessories is sub segmented into machines, bench, light weight dumbbells and others.
Also, on the basis of age group, kid’s sports equipment and accessories market segmentation includes 6 to 9 years old and 10 to 12 years old. 6 to 9 year old segment has more involvement of parents in buying a product whereas 10 to 12 years old segment has less involvement of parents in buying a product. This has led sports equipment and accessories manufacturers to develop such products, which cater to the demand for 6 to 9 year old segment. Kid’s sports equipment and accessories market is also segmented by price, which includes low, medium and high. Most of the small level unorganised players offer low level pricing of kid’s sports equipment and accessories. Thus, have resulted in competitiveness in the total kid’s sports equipment and accessories market across the globe.
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On the basis of distribution channel, kid’s sports equipment and accessories market segmentation includes online retailing market and offline market, which is further categorised into exclusive stores, sports equipment stores and others. Geographically Kid’s sports equipment and accessories market is segmented into North America , Latin America, East Europe, West Europe, Asia pacific excluding japan, Japan and Middle East & Africa.
Kid’s Sports Equipment and Accessories Market Dynamics:
Rising in disposable income and changing life style are expected to drive the demand for such products and thus, the market is expected to reflect a significant growth over next five to six years. Media plays an important role for this segment for instance advertisements related to games such as Olympics, World Cup and Common Wealth are the real inspiration for kids. Moreover rising sports activities in school and academies influences kid’s sports equipment and accessories market. Consciousness over heath is another driver which helps the kid’s sports equipment and accessories market growing.
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However popularity in online video gaming among kid’s coupled with increasing price in kid’s sports equipment & accessories are expected to restrain the growth of the market. Kid’s sports equipment and accessories market is more popular over developed countries, consequently developing and emerging countries are the opportunities for the market.
Kid’s Sports Equipment and Accessories Market Key Players:
Some of the key international players in kid’s sports equipment and accessories market are Nike Inc., JD Sports Fashion Plc., Adidas A.G., PUMA S.E., Cabela’s Inc. and Nike Inc., among others.