Grains are the excellent source of nutrients and dietary fiber which help in improved weight maintenance, control blood cholesterol, reducing the risk of stroke, heart diseases, and asthma.With the increase in the health concern worldwide, manufacturers are focusing on developing innovative food products that can aid in maintaining the healthy diet. Eating grains daily will improve the functioning of immune system, preventing from gastrointestinal diseases and other diseases. Half of the grains market is composed of the whole grain market.Rich dietary fibers are gaining attraction in the functional food industry such as many beverages fortified with soluble high rich fibers. According to U.S. Dietary Guidelines, American population eats more whole grain compared to other countries which eventually provides an opportunity for key players to enhance their market share through frequent launch of innovative products.
Whole Grain and High Fiber Foods Market:Drivers and Restraints
Whole grain and high fiber foods market is witnessing maximum growth owing to increasing demand for dietary food, expansion of functional food industry, frequently launches of innovative products with enhanced taste and quality, and rising awareness among people for the nutritional diet. Moreover, high consumption of whole grain and high fiber food among the millennial generation and focus on weight management are some of the factors that can boost the demand for whole grain and high fiber foods over the forecast period. However, consumers seeking for substitute foods, stringent food policies, and problems faced by processed food manufacturers in acquiring quality standardsmay hamper the growth of whole grain and high fiber foods market in the near future.
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Whole Grain and High Fiber Foods Market:Segmentation
The whole grain and high fiber foods market has been classified on the basis of product type, fiber, price range and distribution channel.
Based on product type, the whole grain and high fiber foods market is segmented into the following:
- Baked Foods
- Cereals
- Flours
- Seeds & Nuts
- Others
Based on fiber, the whole grain and high fiber foods market is segmented into the following:
- High Fiber Foods
- Soluble Foods
- Insoluble Foods
Based on price range, the whole grain and high fiber foods market is segmented into the following:
- Premium
- Mid
- Low
Based on distribution channel, the whole grain, and high fiber foods market is segmented into the following:
- Supermarkets/hypermarkets
- Online/e-Commerce
- Independent Retail Outlets
- Others
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Whole Grain and High Fiber Foods Market:Overview
Whole grain and high fiber foods market revenue is expected to rise at a rapid growth rate, over the forecast period. The market is anticipated to perform well in the near future owing to its long-term health benefits and expanding consumption of whole grains among food & beverage manufacturers by fortifying their products to have a competitive advantage in the market. Moreover, increase in health issues such obesity epidemic, gastrointestinal diseases, and heart-related problems has led to the boost in the requirement for dietary whole grain and high fiber foods. Based on product type, cereals hold high potential for whole grain and high fiber foods market owing to the high presence of whole grain and dietary fibers along with antioxidants. Moreover, growth in the demand for ready-to-eat products that are convenient & easy to use, also improve tastes & flavors of cereals and easy to consume by aging population which have sensitive digestive system are some of the other factors driving the market.
Whole Grain and High Fiber Foods Market: Region-wise Outlook
Depending on the geographic region, whole grain and high fiber foods market is divided into seven key regions: North America, Eastern Europe, Latin America, Western Europe, Japan, Asia-Pacific, and Middle East & Africa. North America dominates the whole grain and high fiber foods Market. This is attributed to the high consumption of whole grain-based cereals and blended flours, presence of food manufacturing companies in the regions, rise in health concerns such as diabetes, and childhood obesity among the people of the region. Moreover., Asia Pacific holds tremendous potential and shows substantial growth in terms of rising consumer focus on health & dietary food and growing awareness about benefits of whole grains and high fiber ingredients. Expanding demand for processed food, increasing per capita spending on premium foods, growing food retail industry, rising disposable income and changing lifestyle are some of the other factors which strengthen the growth of whole grain and high fiber foods market throughout the forecast period.
Whole Grain and High Fiber Foods Market:Key Players
Some players of whole grain and high fiber foods market are Cargill, Inc., Kellogg Corporation, Cereal Ingredients, Inc., BENEO GmbH, Creafill Fibers Corporation, International Fiber Corporation, Hodgson Mill Inc., Grain Millers Inc., Flowers Foods Inc., Nestlé S.A., Mondel?z International, PepsiCo Inc., Ardent Mills Corporate, Quaker Oats Company and others.
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