In the recent past, cloud communication technologies have earned a place as one of the most advanced way of cloud computing. Today’s mobile workforce is connected and are capable of working from anywhere. Thus, secure communications from any device and any location is essential. Cloud communications platforms developers embed voice, messaging and video directly into software applications, which provide organizations with greater flexibility, scalability and business agility, while saving significant costs over the long term. It has also led to easier communication with communication with the customers primarily through social, mobile, and online systems. Moreover, cloud communications platforms enables enterprises to build, deploy, and scale their communications systems through solutions such as Unified Communication and Collaboration (UCC/UCaaS), Voice over Internet Protocol (VoIP), Web Real-Time Communication (WebRTC), and Interactive Voice Response (IVR).

Cloud Communication Platforms Market: Drivers and Restraints

The evolving work culture in organisations in various industries are widely adopting the trends of bring your own device have increased the demand for cloud communications platforms alongside. In addition to this some of the prominent drivers for cloud communications platforms market are factors such as benefits provided over cost and rigid nature of traditional communication systems, and growing demand for customer-centric solutions, among others. On the other hand, factors such as high initial investments, dependence on third party for cloud services and security and privacy issues associated with cloud may act as a major restraint for the cloud communications platforms market.

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Cloud Communication Platforms Market: Segmentation

Cloud communications platforms market can be segmented on the basis of solution, deployment type, service, end user, vertical and regions. On the basis of solution the cloud communications platforms market can be segmented into unified communication and collaboration, mobility, voice over internet protocol (VoIP), application programming interface, interactive voice response, web real-time communication, reporting and analytics and others. On the basis of deployment type the cloud communications platforms market can be segmented as private cloud, public cloud and hybrid cloud. Whereas the service segment in the cloud communications platforms market may include managed services, training, consulting, maintenance, and others. End user segment in the cloud communications platforms market can be categories into SMEs and large enterprises. The vertical segment may include retail, healthcare, BFSI, transportation, media and entertainment, government, and others. Regionally, cloud communications platforms market can be segmented into North America, Latin America, Eastern Europe, Western Europe, Asia Pacific excluding Japan, Japan, and Middle East and Africa.

Cloud communications platforms Market: Regional Outlook

Cloud communications platforms market is dominated by the North America, and Western Europe region. North America dominance is attributed to the wide presence of key cloud communications platforms providers, as well as U.S. is considered as the high adopter of connected technology. On the other hand, Asia Pacific Excl. Japan, and Japan is expected to grow at a significantly as compared to the other region in the cloud communications platforms market and will see a good growth rate in the future. Asia Pacific Excl. Japan is expected to great opportunities cloud communication platforms market due to product differentiation and competitive pricing among telecommunication service providers as well as remarkable growth of the BPO sector in the region. Eastern Europe, Latin America and MEA is expected to see a moderate growth rate in the cloud communications platforms market.

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Cloud communications platforms Market: Competition Landscape

Among the prominent players involved in cloud communications platforms market, companies such as Cisco Systems, Inc., Twilio, Inc., Avaya, Inc., Huawei Technologies Co., Ltd, among others are Is focusing on organic as well as inorganic strategies to strengthen their position in the cloud communications platforms market. For instance, in October 2016, Cisco Systems, Inc. launchedCision Communication Cloud – an integrated platform, that enable enterprises to execute communication strategy in a unified way across earned, paid, and owned channels.

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