Local brewery Norfolk Brewhouse have joined forces with Norwich based charity It’s On The Ball in a January campaign to raise awareness of testicular cancer, with support from over 70 pubs and clubs across Norfolk and a new beer called Tobi’s Tipple Special Edition.
Testicular cancer is the most common form of cancer amongst young men as well as a difficult subject to get men talking about. So creating a special beer, with the support of pubs, seemed like the perfect combination to increase awareness and conversations, whilst also encouraging people into their local in January, often one of the toughest months in a pub’s year.
Picture opportunity at 4 pm on Wednesday 6 January 2016 at The Whalebone, Magdalen Road, Norwich, with members from It’s On The Ball and Chairman, Vince Wolverson, Mike Lorenz and Steve Fiske from The Whalebone and Norfolk Brewhouse co-owner Rachel Holliday.
With over 70 pubs and clubs across Norwich and Norfolk supporting Tobi’s Tipple Special Edition there’s lots happening. Some pubs are getting right behind the campaign – donating, organising events and fundraising, including:
The Whalebone donating 10p per pint for every pint of Tobi’s Tipple Special Edition sold during January.
The Binham Chequers hosting quiz and bingo-balls nights on Friday 15 and Saturday 16.
The Aldborough Black Boys having a sponsored head shave.
Tobi is the charity’s pants wearing logo (an anagram of IOTB, the initials of It’s On The Ball). His oversized y-fronts have been seen at many events increasing the awareness of the charity and its basic message for men to check themselves monthly. A ‘Pants Wall of Fame’ is a feature on the IOTB website and it is hoped that many more pictures will be added to this during the campaign.
Local band The Naked Lights have given their time for free. They will be wearing Tobi pants, and raising awareness playing gigs in the following pubs:
Kings Head, Holt on Friday 22 January from 9 pm
Rose Inn, Queens Road, Norwich Friday 29 January from 9 pm
Murderers, Norwich on Saturday 30 January from 9 pm
Plasterers, Norwich on Sunday 31 January from 9 pm
It’s On The Ball was established in 2013 by a group of testicular cancer patients, their families and NHS staff, to help raise awareness and provide support to patients who have been diagnosed. Chairman of the charity, Vince Wolverson said “We are delighted by the support that David and Rachel of the Norfolk Brewhouse have given us, and hope that
Tobi’s Tipple will help to raise awareness of Testicular Cancer amongst men and remind them to check themselves regularly for the signs and symptoms of the disease.”
Norfolk Brewhouse Brewer and co-owner David Holliday, said; “Creating the beer was the easy bit, now we want to help raise awareness of testicular cancer with the support of so many great pubs. To us, supporting It’s On The Ball was a no brainer, by spreading a simple message we can all easily help save lives and creating the campaign in January also helps to promote and encourage people into their local pubs.”
Mike Lorenz from the Whalebone said; “We are delighted at the Whalebone to be supporting Norfolk Brewhouse with Tobi’s Tipple Special Edition Ale and will be donating 10p for each pint sold during January to It’s On the Ball – our dedicated Charity for 2016.”
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Notes to editor:
It’s On The Ball recommend that men check themselves monthly for abnormalities – 98% of testicular cancers are successfully treated if they are detected in their early stages. For more information about testicular cancer and It’s On The Ball www.itsontheball.org
Follow, support and raise awareness for It’s On The Ball and Tobi’s Tipple Special Edition Facebook It’s On The Ball AND Norfolk Brewhouse
Twitter ItsOnTheBall AND MoonGazerAle
Pubs and clubs supporting It’s On The Ball and Tobi’s Tipple Special Edition include: Norwich: Murderers; Norwich Playhouse; Kings Head, Magdalen Street; Eagle; Ribs of Beef; Coach & Horses, Bethel Street; Harte, Costessey; Leopard; Trafford Arms; Rose, Queens Road; Alexandra Tavern; Wig & Pen; UEA; Plasterers; St Andrews Brewhouse; Angel Gardens; The Jubilee; Bob Carter Centre, Drayton; Whalebone; Duke of Wellington; Sir Garnet and Eaton Cottage. Across Norfolk: West Norfolk Rugby Club; Dereham Town Football Club; Wiveton Bell; Hunny Bell, Hunworth; Kings Arms, Blakeney; Ship Inn, Weybourne; Vernon Arms, Southrepps; Black Lion, Walsingham; Fakenham Conservative Club; The Pigs, Edgefield; Lawns Hotel, Holt; White Horse, Barsham; Chequers Inn, Binham; Kings Head, Letheringsett; Kings Head, Holt; Black Boys, Aldborough; The Bell, Hempton; Marriotts Warehouse, King’s Lynn; Anvil Inn, Longham; Canary & Linnet, Little Fransham; Coach & Horses, Dersingham; Golden Lion, Hunstanton; White Horse, Longham; Lifeboat Inn, Wells-Next-The-Sea; Peddars Inn, Sporle; Royal Standard, Dereham; Briarfields Hotel, Titchwell; Live & Let Live, King’s Lynn; The Lodge, Hunstanton; The Bull, Fakenham; Three Horseshoes, Roydon; Kings Head, Great Bircham; Chequers Inn, Thornham; Marlingford Bell; Crown, Catfield; Albion, Cromer; Red Lion, Coltishall; Village Inn, West Runton; Recruiting Sergeant, Horstead; Erpingham Arms; Plough, Marsham; Roman Camp Inn, Aylmerton; White Horse, Overstrand; Red Lion, Cromer; Crown Inn, Banningham; Crusaders Rugby Club, Little Melton; Old Kings Head, Brockdish; Wellington, Feltwell; and Willow House, Watton.
Norfolk Brewhouse
www.norfolkbrewhouse.co.uk
Based in Hindringham north Norfolk, Norfolk Brewhouse started brewing in 2012. Brewing a range of Moon Gazer Ales, DewHopper and StubbleStag Lagers and supplying pubs, clubs and shops across Norwich and Norfolk with cask ale, keg lagers and bottles. Members of Norfolk Food & Drink, Buy Local Norfolk and SIBA (Society of Independent Brewers). Brewers of the best new beer at Norwich City of Ale 2014 and 2015.
It’s On The Ball www.itsontheball.org It’s On The Ball is a Norwich based charity founded in 2013. Their aim is to raise awareness of testicular cancer and provide support to those affected and their families. Testicular cancer, although rare, is the most common form of cancer in young men. If detected early enough, treatment is successful in over 98% of cases. The key message is for men to check themselves regularly for anomalies and to seek medical advice if they have any concerns.
CONTACTS
Norfolk Brewhouse – David Holliday T: 01328 878495 davidh@norfolkbrewhouse.co.uk
It’s On The Ball – Becky Bushell T: 07878 795453 info@itsontheball.org