Emulsion polymers are produced by polymerization followed by emulsification of monomers such as styrene and butadiene and some co-monomers such as vinyl acetate. Emulsion polymers are widely employed in various end-user industries such as paints & coatings, paper & paperboard, adhesives, and textiles & non-woven. Paints & coatings was the largest end-user segment of the emulsion polymers market in 2014. Furthermore, it is likely to be the fastest growing segment of the global emulsion polymers market from 2015 to 2023. Acrylics held major share of the global emulsion polymers market in 2014. Threat of substitutes is high from bio-based as well as silicone emulsions in the global emulsion polymers market.