Asparagus is a spring vegetable whichbelongs to genus asparagus and its scientific name is Asparagus officinalis. Asparagus officinalis is a widely cultivated vegetable crop of Europe, Asia and Africa. Asparagus is a perennial plant which herbaceous in nature, its length is almost 100–150 cm and has stout stems. Asparagus is a very good source of vitamins, fiber, chromium, as well as folate. It also has trace mineral which is known to enhance the transport of glucose from the bloodstream into cells with the help of insulin. It helps to fight cancer as it is particularly rich source of a detoxifying element that helps to break carcinogens which is known as Glutathione. It also helps to eliminate harmful compounds like free radicals. Asparagus is one of the top ranked vegetable which is full of anti-oxidants, which helps to slow down the ageing process. Asparagus plant is a rich source of vitamin B-12, which is supposed to be a good brain booster. Asparagus serves as a natural diuretic as the vegetable contains quite high level of amino acid.
Market Segmentation:
Asparagus market is segment on the basis of color, type and region. On the basis of color market is segmented into white, green and purple. White asparagus are grown under the process of etiolation, in which the plant is grown in the absence of light. Near the emerging stalk soil is kept mounded. The plant is unable to produce chlorophyll in the deprivation of light, therefore no green color appears to the stalks. The demand for asparagus is more due to the benefits it offers as well as easy availability to the consumer in the market. On the basis of type the market is segmented into open pollinated asparagus variety and ordinary F1 asparagus hybrid. The open pollinated asparagus variety has six variants and ordinary F1 asparagus hybrid has nine variants. On the basis of region asparagusmarket is segmented into North America, Latin America, Western Europe, Eastern Europe, Asia Pacific, MEA and Japan.
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Market Regional Outlook:
Regional segment for the market of asparagus is divided into seven different regions: North America, Latin America, Western Europe, Eastern Europe, Asia Pacific, MEA and Japan. Among these segment Europe is expected to have the major market share globally, as it is the largest producer and consumer of asparagus. In Asia Pacific region the china is generating the major revenue. In terms of revenue Africa is the second prominent contributor in the asparagus market. German people are mad for asparagus and the country has the largest asparagus markets in the Europe region.
Market Drivers:
The rise in demand for anti-ageing cream is expected to drive the growth of global asparagus market. Asparagus is not only a rich source of vitamin but it also exhibits some special properties such as anticancer, brain booster and antioxidant properties. It also helps in reducing blood pressure and lowering cholesterol level in the body. Asparagus is not only a vegetable, it can be considered as a medicinal plant which has versatileproperties. These which properties will defiantly attract the pharmaceutical companies which will drive the asparagus market to a greater extent.Moreover, the market is also driven by the increasing awareness among the consumers about the health benefits associated with asparagus. Wide variety of asparagus offering different taste and texture will also help the market to grow enormously in the forecast period.
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Market Key Players:
Some of the key players in asparagusmarket areGourmet trading company, Frieda’s Inc, Green giant, Altar produce LLC, Crab Americas, Motta Produce, Wild asparagus catering, Planasa, and kingdom asparagus among others.
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