Backend-as-a-Service (BaaS) is an alternative mobile middleware approach that uses software development kits (SDKs), and unified application programming interfaces (APIs) to connect mobile applications to backend resources in the cloud. BaaS is a cloud computing category that makes job of developers simple while setting up, using and operating a cloud backend for tablet, mobile and web apps. While BaaS service providers offer value-added features such as usage analysis, user management, and push notification or campaigning, it also facilitates seamless integration with social media networks such as Twitter and Facebook. The advantage of utilizing backend-as-a-service model is that it reduces application backend framework development time to minutes rather than few weeks. BaaS or MBaaS allows developers, without much mobile experience or time, to get started quickly. Developers are provided access to the source code for all underlying components, in order to deploy server components on-premise or allow customizations outside the platform.

Backend-as-a-Service (BaaS) Market: Drivers and Restraint

Rising adoption of web applications in this era of self-service economy is expanding the addressable market for backend-as-a-service, which in turn, is fueling growth of BaaS market. Spurt in connected devices usage is also boosting the demand for BaaS solutions. Growing adoption of BaaS among SMEs and the enterprises, especially in emerging markets, provides opportunity for further market growth. However, there are certain factors restraining the market growth including the high initial cost, data security issues and increasing number of competitors enforcing vendor lock-in situations.

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Backend-as-a-Service (BaaS) Market: Segmentation

BaaS market is segmented on the basis of end user, computing platform, API platform, serviceand region. On the basis of end user, BaaS market is segmented into small and medium enterprises and large enterprises. By computing platform, backend-as-a-service market is segmented into web and mobile & tablet. The API platform segment includes java, ruby, HTML5, REST, node.js and Objective-C and other platform. On the basis of service, BaaS market is segmented into managed service, consulting service and SLA service. Regionally, BaaS market can be segmented into North America, Latin America, Western Europe, Eastern Europe, Middle East & Africa (MEA), Asia Pacific excluding Japan (APEJ) and Japan.

Backend-as-a-Service (BaaS) Market: Regional Outlook

Driven by the surge in demand from IT vertical, BaaS market is expected to witness significant growth over the forecast period. North America accounted for a major percentage of the global BaaS market in 2015 owing to the large presence of software companies in the U.S. and Canada. APEJ and Latin America are expected to contribute significantly to global market growth over the projection period with significant number of cloud deployments in the region.

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Backend-as-a-Service (BaaS) Market: Key Players

The key vendors in the BaaS market include AnyPresence Inc., Kinvey Inc., Kony Inc., Appcelerator Inc., Buddy Platform Inc., Microsoft Corporation, KII Corporation, IBM Corporation and Oracle Corporation. Key vendors operating in the BaaS market follow the strategy of introducing cost-effective and feature-rich solutions and services to end users. Furthermore, mergers & acquisitions and strategic collaborations are other strategies followed by key vendors in order to gain competitive edge.

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