The consumer goods companies today are into expansion of their geographical footprint and outsourcing their operations and manufacturing due to which supply chain has become a complex process. The consumers also have multiple choices to fulfil their demand through similar product offerings by large number of companies in the market. So, today’s market is no longer based on traditional forecast methods or push type of supply chain but got converted to demand driven or pull type of market. Demand signal repository is a system that provides a demand driven supply chain concept. Demand signal repository eliminates the information latency amongst the partners in the supply chain and gives a single view of demand and supply position. Demand signal repository is like a central database that stores demand from sources like retails events & forecasts, distribution centre inventory, stores, and point of sale data. Demand signal repository systems harmonizes business data like shipments, sales, and forecasts with external data for business analytics. It also supports business monitoring and helps in supply issues by taking pro-active decisions through various analytic tools. The demand signal repository market is anticipated to grow at a modest CAGR in the forecast period.

Global Demand Signal Repository Solutions Market:- Drivers and Restrains

The growing prominence of end use industries like consumer goods industries is the major driving factor in the global demand signal repository market. Demand signal repository solutions provide the user with the real time access to the supply and demand scenario of its product across its distributors/ retailers. This feature is beneficial in the end use industries like pharmaceuticals and healthcare that can again bolster the demand signal repository market. Demand signal repository system also eliminates the information gap between the various nodes in the supply chain of any product, and that is the need of any logistics company. So, surging logistics industry is the key enhancer for demand signal repository market.

Apart from the benefits of demand signal repository system there are even many challenges to it like, the retailers and distributors must be willing to collaborate with the system, the IT landscape is fragmented across the whole supply chain, the same data elements is used by multiple partners that may disparate its usage. All the above factors can lead to the slowdown of demand signal repository solutions market.

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Global Demand Signal Repository Solutions Market:- Segmentation

On the basis of application,global demand signal repository solutions market can be segmented as follows:

• Marketing

• Sales

• Business intelligence

• Supply chain management

• Reduced inventory

• Promotion of products

• Forecasting

On the basis of end-use industries, global demand signal repository solutions market can be segmented as follows:-

• Consumer goods

• Healthcare

• Pharmaceuticals

• Chemicals

• Logistics

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Global Demand Signal Repository Solutions Market: – Regional Outlook

The global demand signal repository solutions marketcan be divided into seven regions, namely North America, Latin America, Western Europe, Eastern Europe, Asia Pacific, Japan and Middle East and Africa. The Asia Pacific region is dominating the global demand signal repository solutions market, China continues to be the leader in demand signal repository solutions because of its ever increasing consumer goods and pharmaceuticals industries. India will represent a modest growth rate in global demand signal repository solutions marketdue to its expanding manufacturing sectors. North America will contribute significantly in the growing global demand signal repository solutions marketwith the increasing chemicals sector in the region. Latin America will witness an above average growth in the global demand signal repository solutions marketby its rising durable goods sector. The expanding automobile industry in Europe makes it a valuable market in global demand signal repository solutions. The Middle East and Africa is at a nascent stage, but is having a bright future prospects in global demand signal repository solutions market.

Global Demand Signal Repository Solutions Market: – Key Players

Some of the key players in the global demand signal repository solutions market are:-

• Manta Media Inc

• Infosys Limited

• Vendor Managed Technologies, Inc

• One Network

• To-Increase

• ToolsGroup

• Relational Solutions, Inc

• Manthan Software Services Pvt. Ltd

• Teradata

• RetailSignal

• Oracle Corporation

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