Labels segment likely to grab the highest market share in the global digital printing for packaging market by the end of the forecast period

The labels segment by product type is estimated to hold the highest market share by the end of the projected period, accounting for more than 70% of the global market share by 2027 end, up from 64.1% in 2016. The market share of the labels segment is expected to gain significant basis points due to rising demand for consumer goods and consequently labelling and packaging. The labels segment is anticipated to dominate the global market share by value, owing to the growing demand for labels in printing on a large scale. The segment is anticipated to register highest market attractiveness followed by the folding cartons segment. The labels and folding cartons segments together accounted for close to 75% of the market value share in 2016 and are forecast to account for more than 80% of the global market share by the end of the anticipated period.

The labels segment is estimated to grow 5.3X in terms of value and 5.0X in terms of volume over the forecast period. The total incremental opportunity created by the labels segment in the global digital printing for packaging market is estimated to be valued in excess of US$ 30,000 Mn over the forecast period 2017-2027.

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 In-house printing of labels by manufacturers producing larger number of SKUs is trending the global digital printing for packaging market

The last few years have seen an increase in preferences for SKUs that are produced by barcode label printers. These type of labels are seeing increased growth due to a growth in the production of counterfeit products and robbery of valuables. These labels also provide an advantage of managing inventories for customers of barcode printers. For instance, Colordyne Technologies, the manufacturer of digital inkjet printing systems, supplies to its clients the Colordyne 3600 Series digital printers that allow in-house label printing capabilities.

There has been a growing demand for digital printing for usage in shrink sleeves in recent years. Customers are preferring this technology due to its ability of customisation for each label while printing. Another advantage is that digital printing comes with lesser operational costs for shrink sleeves. Digital printing also provides the feature of smaller volume production runs that are not possible in other printing solutions.

Preference for the usage of digital printers has increased tremendously owing to various advantages it offers over conventional printing technologies. Digital printers are also preferred due to their capability of printing on the substrate. The trend of substrate printing on wood, glass, aluminium, etc. will create an opportunity for non-label printing technologies in future. For instance, In June 2016, Xerox launched the Xerox Production Press for Plastic Films & Substrates that can be used for printing on clamshells, lids and blister packs before thermoforming.

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Labels product type segment accounts for almost two-thirds of the North America digital printing for packaging market

The labels segment is estimated to be valued at more than US$ 2,600 Mn in North America in 2017. The labels and folding cartons product type segments account for close to 70% of the Latin America digital printing for packaging market. In the APEJ digital printing for packaging market, the labels and folding cartons segments account for more than three-fourths of the market share of the region by product type.

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