Dishwasher sales will continue to be concentrated in North America and Western Europe, with demand in emerging markets failing to witness an uptick. High product maturity in developed regions can pose challenges to new installations, however, availability of technologically advanced dishwashers is influencing consumers to think about a replacement. Use of manual labour or maids to do household chores has been a longstanding impediment to adoption in developing countries; however, increasing influence of western lifestyle can boost sales in urban areas. Overall growth of the dishwasher market will also be impacted by ‘eating out’ trend, which is more pronounced in Japan, Hong Kong, and Taiwan.

APEJ Dishwasher Market Anticipated to Grow

Although dishwasher has been a revolutionising product from consumer appliance industry, it is still considered a luxury item in most of the developing countries.The market research however estimates that growing middle-class populations in developing countries can play a key role in ramping up adoption of dishwashers in the near future. While U.S., Canada, and Europe will remain the leading markets, sales will remain sluggish on account of long replacement cycles. Emerging economies, where a large consumer base is yet to buy their first dishwasher, will emerge as a lucrative market for manufacturers.   

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Dishwasher Market: Segmentation

FMI’s research report on the global dishwasher market offers a 10-year forecast, segmenting the market on the basis of application, product, and distribution channel.

On the basis of application, key segments are

• Residential

• Industrial

Key product type segments include,

• Free-standing

• Built-in

By distribution channel, the report offers forecast and analysis on,

• Traditional stores

• Specialist stores

• Mono-brand stores

• Modern stores

• Supermarkets

• Hypermarkets

• Online stores

In-built Dishwashers Will Continue to Witness Higher Demand than Free-standing Dishwashers

Connected homes are influencing buying decisions of consumers, with a vast majority opting for in-built dishwashers as they take up lesser space and can be integrated within a pre-planned kitchen design.

Key Drivers Fuelling Market Growth

• Busy lifestyle

Consumers have been looking for automated home appliances to support their busy lifestyles. Dishwasher is among the most popular time-saving appliances across the globe.

• Connected home appliances

Connected homes is the future of home design, which offers pre-designed spaces for connected appliances, including dishwashers.

• Rising disposable income

This has been a key macroeconomic trend in emerging economies. India and China have been recording notably high GDPs since 2015, which is allowing middle class populations to spend more on luxury.

Restraints to Wider Adoption of Dishwasher

• Expensive prices

Basic economic dishwasher models are available in the range of US$ 600-US$ 1000.

• Longer replacement cycles

A typical dishwasher can be expected to work efficiently for seven to 12 years. The average working expectancy can be considered 10 years.

 

Ongoing and Prospective Market Trends

• Delivering better dishwashing mechanics

• Development of better detergents

• Manufacturing of noise-cancelling machines

• Incorporation of enhanced sensors and features for connecting to smartphones for better monitoring of dishwasher cycles

• Integrated mobile apps with features such as ‘push’ or ‘alert notifications’ about dishwasher cycles

• Remote locking features for better security

• Detergent level monitors embedding automatic detergent-ordering from reliable brands

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Key Players in Global Dishwasher Market

GE, Bosch, Whirlpool, Electrolux, KitchenAid, Maytag, LG, Amana, Arcelik, and Haier are the key players in market and each of them has a host of flagship brands with an extensive portfolio. While these brands are currently leading the market, Maytag and KitchenAid are enjoying higher popularity compared to others.

Market Opportunities

Investment in R&D to develop innovative, advanced, and user-friendly dishwashers can help manufacturers in gaining a competitive edge in the global dishwasher market. According to the research report, designing region-specific or consumer-specific dishwashers in emerging markets can be a strategic move to appeal to the target audience.

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