Europe Opportunity Analysis for China Outbound Meetings, Incentives, Conferences, Exhibitions (MICE) Forecast to 2025

China is one of the fastest growing economies in the world. China has been a showstopper in the global economy. The Chinese economy is storming into different global markets with their durable products and robust and aggressive marketing strategies. The surging Dragon Economy is a major blockade in the growth trail of some of the parallel emerging economies in the US and Japan. The Chinese economy in the last few years has created a profound footprint in the market and has successfully toppled other soaring economies of the world. Exports from China have grown manifold in the last few years and according to the International Monetary Fund, Chinese exports are playing a pivotal role in the growth of the global export market. The abundance of skilled and cheap labour and low pricing of goods have popularised Chinese goods in the global market.

Chinese manufacturing is also evolving with time and they are upgrading their technology and products to meet the demand of the international market. The country’s diplomatic handshake with the European Union has also paved the path of development for China. China is now EU’s biggest trading partner. With this strategic tie-up China has created a proper bridge with the thriving import market of Europe. A wide array of Chinese products are shipped to the European market. The Chinese investment in Europe has surged in the last few years and it will gradually increase in the forthcoming years believe market experts. The entire progressive economic scene of China is also complimenting the surge of the Europe Opportunity Analysis for China Outbound Meetings, Incentives, Conferences, Exhibitions (MICE).

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The face of the MICE market is changing fast as the bilateral ties between the two major regions are becoming strong. Chinese exporters are eyeing the growing import friendly market of Europe and that is facilitating the frequency of business travels. The recurrent business travels to Europe are acting as a catalyst of growth for the European tourism market. China’s constant bid to expand into the European market is enhancing the outbound MICE market.  China’s stronger bilateral tie-up with Europe has created a proper business friendly ambience in both the regions. According to insights on the Europe Opportunity Analysis for China Outbound Meetings, Incentives, Conferences, Exhibitions (MICE), business will increase within these regions and it will also benefit the travel and tourism industry of both the regions to a large extent. The both way traffic will soar and the tourism market of this region will take a positive turn. The Chinese MICE market is gradually expanding in small cities within China. The country has witnessed a mindboggling growth in tourism infrastructure and that has ushered massive foreign investment. In the recent past Chinese exports have fetched remarkable results from the European market. They successfully reversed the slump by completely dodging the global market mood.

Europe Opportunity Analysis for China Outbound Meetings, Incentives, Conferences, Exhibitions (MICE) Forecast to 2025: Game Changers

Chinese outbound MICE market to Europe is driven by multiple factors. The bonhomie between China and EU is playing a pivotal role in developing the China outbound MICE tourism market to Europe. The massive industrial and export expansion plan of China is also expediting the growth of the China Outbound MICE tourism market to Europe. A tourism boom in China is also supplying oxygen to the China outbound MICE tourism market to Europe.

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Europe Opportunity Analysis for China Outbound Meetings, Incentives, Conferences, Exhibitions (MICE) Forecast to 2025: Restraints

The relationship between China and EU has soured in the recent past. The European Union and business fraternity have understood the dangers of Chinese invasion. The massive production capacity of China and pocket friendly exports are paralysing the markets of EU. In a bid to create a wall against this Chinese market aggression MEPs rejected China’s plea of Market Economy Status. Experts feel the Brexit will also have an adverse effect on Chinese exports to Europe.

Europe Opportunity Analysis for China Outbound Meetings, Incentives, Conferences, Exhibitions (MICE) Forecast to 2025: Bigwigs

There are several tour operators that cater to business travellers. Some of the key players of this segment in China include Tang Dynasty Travel, China Connection Tours, ETours.CN, and CBN Travel Services.

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