Global Water Softening Systems Market: Overview
Water softeners are those equipment’s used to purify and treat hard water. Water softeners operate on an ion exchange systems which includes the exchange of hardness ions (magnesium and calcium) with sodium and potassium ions. The water softening process takes place in the resin tank of the water softening system. This water softening is done to increase water’s compatibility with soap and plumbing hardware. Water softening systems are deployed in each and every field be it industry or domestic. Industrial uses include boiler feed, cooling towers, air conditioners, pharmaceutical industries, food processing, hospitals, hotels, laundries, textile etc. whereas domestic uses include drinking water, soap soluble water etc.

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Global Water Softening Systems Market: Segmentation
The global water softening systems market can be segmented on the basis of region, types, applications and price. On the basis of region, the global water softening systems market can be segmented into Asia Pacific, North America, Middle East and Africa and Others. On account of types, the global water softening systems market can be segmented into ion exchange water softening systems, lime based water softening systems, chelating agents based water softening systems, distillation water softening systems and reverse osmosis water softening systems. Considering application as a segment, the global water softening systems market can be segmented on the basis of industrial, commercial and domestic. On the basis of price, the global water softening systems market can be segmented into premium priced water softening systems, medium priced water softening systems and low price water softening systems.

Global Water Softening Systems Market: Drivers
With the increasing consumer awareness for soft and pure water, the demand for water softening systems has increased phenomenally in the past few years. Increasing per capita disposable income among people is also a major driver in the growth of the global water softening systems market. Moreover, new building constructions, luxury villas, water hardness, increasing spending power and demand for safe and soft water among consumers is leading the market to grow successively. Lastly, heavy industrial applications require soft water like Ice Plants, dyeing process, beverage production, water power plants, textile processing etc.

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Global Water Softening Systems Market: Restraints
The lack of awareness among consumers for soft water especially in rural areas is one of the major challenge to the global water softening systems market. Moreover, high price points and high initial costs to set up water softening systems are also acting as a pulling force to the global water softening systems market. In addition, the constant entry and exit of new participants in the field is dragging the market down thus acting as a restraint to the global water softening systems market.

Global Water Softening Systems Market: Trends
The new technological innovations like Ultraviolet (UV), Reverse Osmosis (RO) in the water softening systems are trending currently. Some other trends in the market are smart water softening systems, funky water purifiers used in offices and residences etc.

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Global Water Softening Systems Market: Key Players
Some of the major players in the global water softening systems market are Instapura, Puritronic, Ion Exchange Ltd., Thermax Ltd., Fontus Water Pvt Ltd, Hindustan Uniliver, Eco Chem Laboratories Pvt Ltd., Bestech Water Systems Pvt Ltd., Envicare Systems and services, Marlo Incorporated etc.