Report Description:

Crowd analytics is an optimized business solution that delivers insightful analysis of crowd mobility at mass gathering places, such as metro & airport terminals, retail malls, city stores, community centers, sports stadium, and others. Crowd analytics solutions include various statistical and modelling capabilities, such as microscopic model, behavioral model, value engineering, conflict estimation, and complex network analysis. Crowd analytics enhances business operations by leveraging crowd tracking and customer behavioral analysis. In addition, cloud deployment model enables analytics solutions at minimal cost as compared to on-premise installation.

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The global crowd analytics market is analyzed across North America, Europe, Asia-Pacific, and LAMEA. Technological advancements and extensive use of cloud analytics platform have contributed to the adoption of crowd analytics in North America. Moreover, several urban development plans in Asia-Pacific has increased the need for smart public management solutions at mass gathering places including railway stations, metro terminals, and other community places.

The global crowd analytics market is segmented based on solution, deployment model, application, industry vertical, and geography. On the basis of solution, it is bifurcated into software and services. Considering deployment model, it is divided into on-premise and cloud models. The applications areas of the industry are safety & security, crowd flow management, mobility & tracking, and others (campaign planning and customer engagement). Based on the end user, it is categorized into transportation, retail, hospitality & tourism, and others (government, marketing agency, and finance). The market is analyzed based on four regions, namely, North America, Europe, Asia-Pacific, and LAMEA.

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The global market for crowd analytics was valued at $331 million in 2015, and is estimated to grow at a CAGR of 24.9% to reach at $1,531 million by 2022. The global crowd analytics market is expected to witness a high growth rate during the forecast period, due to increase in demand for better crowd distribution planning in smart cities, upsurge in the number of airlines & train passengers, and increased concerns of security & surveillance across several geographic regions including North America, Europe, and Asia-Pacific

Asia-Pacific is expected to grow at a highest CAGR in the near future. Industry participants have realized the importance of strengthening the overall crowd analytics market due to growth in need for public and crowd control management at large retail malls and airport gateways. Expansion of global brands and increase in expenditures by citizens of the several emerging countries, such as China, India, Australia, and others have led to growth in the number of visitors at commercial malls. However, the LAMEA crowd analytics market has the least share in the global market, as it is in its progressive stage of growth. Lack of awareness and low information and communication technologies (ICT) expenditure in several underdeveloped countries including Kenya, Chile, Egypt, and others hamper the market growth.

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Key Benefits

• The report provides in-depth market analysis of the global crowd analytics market, outlining the current trends, key driving factors, and potential areas for investments.
• The key players have been analyzed with respect to their primary offerings, recent investments, and future development strategies.
• Holistic approach of segmentation is carried out through our in-depth market study and discussions with the several industry expertise globally.
• The report provides highlights of the top investment pockets, key impacting factors, and wining strategies for the crowd analytics industry.
• The key players positioning is derived with thorough consideration of their industry penetration, product expansion, and strategic developments in the recent years.

Crowd Analytics Market Key Segments

By Solution

• Software
• Service

By Deployment Model

• On-premise
• Cloud

By Application

• Safety & Security
• Crowd Flow Management
• Mobility & Tracking
• Others (Campaign Planning and Customer Engagement)

By End User

• Transportation
• Retail
• Hospitality & Tourism
• Others (Government, Marketing Agency, and Finance)

By Geography

• North America
  • U.S.
  • Canada
  • Mexico
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Rest of Europe
• Asia-Pacific
  • China
  • Japan
  • Australia
  • Rest of Asia-Pacific
  • LAMEALatin America
  • Middle East
  • Africa

Key Players Profiled in the Report

• AGT International GmbH
• Crowd Dynamics International
• Crowd Vision Limited
• Geodan Next
• Mira
• NEC Corporation
• Nokia Corporation
• Savannah Simulations AG
• Spigit, Inc.
• Walkbase

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