Report Description:
The increased usage of smartphones, tablets, MP3 players, and laptops lead to faster battery consumption compelling the demand for a portable battery power bank source. Adoption of power banks or external batteries is on the rise to charge devices compatible with USB power banks. The portable, battery power bank case, and solar power banks are the major types of power banks in the market. While the portable power banks are compact and charge devices with USB functionality, battery case power banks have batteries enclosed in mobile cases for convenient charging. However, solar power banks use solar rays for charging the device.
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Introduction of low-priced and advanced power banks is one of the major driving factor for this market. However, introduction of wireless charging technology in smartphones and poor battery quality of some power banks are major hindrances for market growth. Nevertheless, the impact of these factors is expected to be minimal due to the introduction of advanced safety features, high capacity, multi-port power banks, and other advanced features.
The report incorporates the study of power banks focusing on various growth prospects and restraints in the market. The study highlights Porters five forces analysis that comprises the impact of suppliers, competitors, new entrants, substitutes, and buyers on the market. The study also depicts the value chain analysis for the power bank market.
The key players operating in the power bank market are Samsung Electronics Co, Ltd, Apacer Technologies, Inc., Panasonic Corporation, Microsoft Corporation, Sony Corporation, Xiaomi Inc., GP Batteries International Ltd, Anker Technology Co. Limited, Oneplus, and Hitachi Maxell Ltd. These companies have adopted strategies such as product launch, R&D, and expansion to increase their market share and geographical presence.
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Segment Overview:
The power bank market is segmented based on product type, battery type, power ratings, and geographical presence. The product type of power bank is categorized into portable power bank, battery case power bank, and solar power bank. In 2015, portable power bank contributed the highest revenue in the market globally. However, the solar power banks sub-segment is anticipated to exhibit the fastest growth rate during the forecast period.
Based on battery type, the power bank market is sub-segmented into lithium-ion and lithium-polymer. The lithium-ion batteries garnered the highest revenue share in 2015 and are expected to exhibit the same during the forecast period. However, the lithium-polymer batteries are estimated to have the fastest growth rate during the forecast period.
Based on power ratings, the charging power bank market is segmented into below 3,500 mAh, 3,501-20,000 mAh, and above 20,000 mAh. Among these, power bank with power rating 3,501-20,000 mAh dominated the market in terms of spending in 2015 and is projected to continue its dominance throughout the forecast period.
The geographical regions considered in the report are North America, Europe, Asia-Pacific, and LAMEA. Asia-Pacific exhibits the highest adoption of power banks, while LAMEA is expected to grow at a faster pace, predicting a lucrative market growth for such devices.
Increasing usage and demand for mobile phones
Power banks charge devices with USB capabilities, such as mobile phones, tablets, laptops, MP3 players, and others. However, their most popular use is to charge mobile phones. As the global demand for mobile phones is on the rise, the growth opportunity for power banks has multiplied. In addition, faster battery discharge rate due to internet surfing has further fueled its growth. This is expected to rise steadily during the forecast period.
Increase in digitization and penetration of wireless services
The increased usage and growth rate of 3G and 4G services in mobile phones, drains the battery at a faster rate. With the increase in digitization and penetration of wireless services, the market is expected to have a significant impact during the forecast period.
Advanced devices eliminate the need for power banks
Currently, batteries with higher capacity (4,000 mAh or more) and longer battery life are being deployed in devices such as mobile phones, laptops, tablets, and others. Devices with battery backup lasting up to three days eliminate the need for power banks. This could hinder the growth rate of power banks in the market. Therefore, advanced devices are estimated to have substantial impact on the market.
Key benefits
This study provides insights on the current and future trends of the world power bank market to identify imminent investment opportunities.
The report determines the overall market potential and trends to gain a profitable coverage.
The report highlights key drivers, restraints, opportunities, and impact analysis on the market.
Quantitative analysis and forecast for the global power bank market is explained to identify potential markets to capitalize on.
Porters five forces model analysis of the industry illustrates the potency of buyers and suppliers participating in the market.
Value chain analysis in the report elucidates the roles of stakeholders involved.
Chapter: 1 INTRODUCTION
1.1 Report description
1.2 Key benefits
1.3 Key market segments
1.4 Research methodology
1.4.1 Secondary research
1.4.2 Primary research
1.4.3 Analyst tools and models
Chapter: 2 EXECUTIVE SUMMARY
2.1 CXO perspective
Chapter: 3 MARKET OVERVIEW
3.1 Market definition and scope
3.2 Key Findings
3.2.1 Top impacting factors
3.2.1.1 Increasing usage and demand for mobile phones
3.2.1.2 Increase in digitalization and penetration of wireless services
3.2.1.3 Advanced devices eliminate the need for power banks
3.2.1.4 Poor battery quality of some power banks
3.2.1.5 Introduction of new techniques in power banks
3.2.2 Top winning strategies
3.3 Value chain analysis
3.4 Porter’s five forces analysis
Chapter: 4 WORLD POWER BANK MARKET, BY TYPE
4.1 Portable power bank
4.1.1 Key market trends
4.1.2 Key drivers and opportunities
4.1.3 Market size and forecast
4.2 Battery case power bank
4.2.1 Key market trends
4.2.2 Key drivers and opportunities
4.2.3 Market size and forecast
4.3 Solar power bank
4.3.1 Key market trends
4.3.2 Key drivers and opportunities
4.3.3 Market size and forecast
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Chapter: 5 WORLD POWER BANK MARKET, BY BATTERY TYPE
5.1 Lithium-ion
5.1.1 Key market trends
5.1.2 Key drivers and opportunities
5.1.3 Market size and forecast
5.2 Lithium-polymer
5.2.1 Key market trends
5.2.2 Key drivers and opportunities
5.2.3 Market size and forecast
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