Nantes, France – 11th December 2013. iAdvize, the live chat solution, and department store chain House of Fraser, celebrate the 1st anniversary of their partnership.
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Nantes, France – 11th December 2013. iAdvize, the live chat solution, and department store chain House of Fraser, celebrate the 1st anniversary of their partnership. House of Fraser implemented the iAdvize live chat solution on its website with the aim of supporting the continued growth of its online business and improving the online shopping process for its customers. House of Fraser and iAdvize plan to continue working together during 2014 to develop the scope of live chat on www.houseoffraser.co.uk
Offering luxury at an affordable price, House of Fraser is famous for its brands and first class customer service. The department store wanted to make online shopping as enjoyable and convenient as possible, and the decision to introduce live chat was part of that ambition. They wanted online visitors to be able to get an immediate answer to their questions, reducing basket abandonment.
Displayed to the visitor in the form of a chat widget on the check-out page, the iAdvize live chat solution has contributed to incremental growth since September 2012 on the House of Fraser website. It has increased customer satisfaction and loyalty.
In 2014, the department store chain aims to widen the scope of the live chat throughout the website. iAdvize’s behavioural targeting engine will enable House of Fraser to offer live chat support to online visitors who most need help.
About iAdvize
iAdvize is a real-time online customer service expert, providing live chat and click to call solutions to more than 1,000 clients throughout Europe including Air France, Sony, The Kooples and Monster World Wide. The company’s behavioural targeting engine and advice in strategic live chat implementation enable companies to offer this communication channel to online visitors in order to increase sales and improve customer satisfaction.
About House of Fraser
House of Fraser is a department store group with 61 enviable locations across the UK and Ireland. As one of the best known names on the high street, House of Fraser has presented customers with an unrivalled nationwide department store for more than 160 years. The company was acquired by the Highland consortium in November 2006 marking the beginning of an exciting new chapter in its history. Renowned for its premium brands and exclusive collections, House of Fraser offers luxurious items at affordable prices. The department store chain is committed to making every customer feel like a VIP. The group has annual sales in excess of £1.25bn and employs 6,000 House of Fraser staff and 12,500 concession staff through 5 million square feet of selling space. Most recently the store has expanded internationally with its first store opening in Abu Dhabi. www.houseoffraser.co.uk
For further information, please contact Miranda Hobbs:
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