Report Description

Albany, New York April 22, 2015 : Market Research Reports Search Engine (MRRSE) announces a new research report added to its growing collection of analytical market research studies. The research report discusses the POU water purifier market in India. The report, authored by Future Market Insights (FMI), is titled ‘ India POU Water Purifiers Market Analysis & Opportunity Assessment, 2014 – 2020’ and details historical statistics regarding the India POU water purifier market. It further examines the trends shaping the dynamics of the market and bases future market forecasts on the same.

Availability of clean water is a luxury in India, home to nearly 17% of the world’s population but just 4% of the world’s water. Increasing urbanization and resultant increase in the purchasing power of the average consumer in India is profiled as the major growth driver for the India POU water purifier market.

Complete Report with TOC @ http://www.mrrse.com/india-pou-water-purifier-market

Scope

The World Bank and the Census of India bring to light alarming facts regarding the water situation in India. According to research, India has been declared a water-stressed country mainly due to surging levels of population and urbanization. While the nation is home to 17% of the world’s total population, it has access to a mere 4% of the globe’s water. Of the 1.2 billion people living in India, 170 million do not have access to clean drinking water and a disturbing 20% of the 240 million households have to travel over half a kilometre to avail clean drinking water. One of the main reasons for this lack of pure drinking water is that only 5% of the fresh water resources in the country are allotted for municipal use while the rest is diverted to industrial and agricultural activities.

Key Players

Companies such as Hindustan Unilever, Eureka Forbes Limited, Luminous Water Technologies, Panasonic Corporation, Ion Exchange, Kent RO System, Godrej Industries, Essel Nasaka, Whirpool, and Tata Chemical are vendors providing POU water purifiers to the Indian consumer.

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