Backline.uk.com launched in December 2015 with the aim of supporting independent music in its entirety. Having undergone extensive development, they are now growing their audience and specialist retailer database.
By offering minimal fees payable upon introduction of a buyer through their platform, independent retailers have the chance to reach a larger audience with no risk. The platform is also extended to musicians wanting to sell secondhand gear, allowing them to keep more of their sale fees to spend on future purchases.

Having recently integrated their first API functions, retailers using eBay or Magento eCommerce software can now upload products easily in bulk.

Backline.uk.com will also offer a share of their profits to independent venues, charities and community based projects each quarter based on retail performances.