Squash is a concentrated syrup which is made up of fruit. Squash is generally non-alcoholic in nature as it is not fermented. Generally while manufacturing squash sugar is added, but now a days few company offers sugar free squash. In modern squash, food coloring and additional flavors are also added. In traditional squash some sort of herbal extract such as ginger extract and elderflower extract are also added to enhance the quality of the squash. Squash are also known as cordial. Squash are also used mixed with alcoholic drinks in order to make cocktails. Orange and lime base are the most commonly used squash in any social event. Squash has a large market share in the global market of fruit juices. Squash is very popular in Denmark, India, United Kingdom, Bangladesh, Argentina, Pakistan, Ireland,Indonesia, Israel, Norway, Sweden, South Africa, Cyprus, Kenya, Australia, Chinaand New Zealand.
Market Segmentation:
Squash marketis segment on the basis of type, distribution channel and region. On the basis of type the squash market is segmented into orange squash, lemon squash, blueberry squash and mixed fruit. Among all these application, orange squash segment accounts for significant share of total squash market. The demand for Squash is also more as it is very refreshing and is loved by children. On the basis of distribution channel the squash market is segmented into hyper/supermarket stores, departmental stores, grocery/retailers and online retailers. Hyper/supermarket is expected to hold a relatively higher share in the squash market, followed by grocery/retailers segment. As we all know online stores offers great discounts and easy delivery of the product at the doorstep, thus this segment is anticipated to grow enormously in the forecast period. On the basis of region the squash market is segmented into North America, Latin America, Western Europe, Eastern Europe, Asia Pacific, Japan and MEA.
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Market Regional Outlook:
Regional segment for the market of Squash is divided into seven different regions: North America, Latin America, Western Europe, Eastern Europe, Asia Pacific, Japan and MEA. Among these segment Asia Pacific is expected to be the leader of squash market share globally, and is expected to be dominant in the forecaster period. In Asia Pacific region the countries like India, Bangladesh and China are the key market for squash. In terms of revenue Europe is the expected to be the second leading contributor in theSquash market, followed by North America.
Market Drivers:
The rising demand for non-alcoholic products among consumers is the major driver for the growth of squash market globally. The increasing adoption of natural fruit juices as an alternative to aerated drinks by health conscious consumers is anticipated to drive the growth of global squash market. The increasing growth of natural sweeteners market is expected to bolster the growth of global squash market. In order to carter to the rising demand of healthy drink , manufacturers are manufacturing squash that are sugar free and has no artificial color. The Squash market is also driven by the love for refreshing juice by the children. Children prefer chilled tasty drinks after doing any sort of physical activity and squash is a perfect answer to their demands. Squash which contains herbal ingredients are generally a rich source of vitamins which is another reason for the growth of squash market in the forecast period globally. However, the amount of fructose present in the squash which may cause some health issue can be a restrain to this growing market of squash.
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Market Key Players:
Some of the major players in squash market includes Robinsons, Kissan, Britvic, Hamdard, Coca Cola, Rasna, Assis, Prigat, Primor, Suntory, Nichols and Sunquick among others.
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