CHIRPY OUTLOOK FOR NEW CHAPEL ALLERTON RETAILER
NEW BUSINESS OWNER WINS AWARD TO PROMOTE LOCAL INDEPENDENTS
More information: Go to Chirpy\’s website
Following independent lifestyle store, Chirpy\’s, successful launch at the end of last year, owner Harriet Vaight is going from strength to strength having recently won a competition run by The Guardian newspaper as part of their Loving Local Campaign, in association with Priority Moments on O2.
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Harriet entered the award before Christmas and having won 1 of only 3 places nationally, just 4 weeks after starting trading, she was given the opportunity to create an O2 Priority Moment for her local customers. She is now rolling out an offer that shows her collaborating with other local independent neighbours just a stones throw away. Teaming up with Harrogate Road’s award-winning Sunshine Bakery and Further North, Chirpy has launched a Priority Moment that encourages customers to explore the rich variety of experiences that Chapel Allerton has to offer.
Harriet explains how the Priority Moment works, which kicks off this Saturday 16th March: “Any O2 customer can download the Priority Moments app to get their voucher – if they then spend £5 in Chirpy they will be given a vintage scrabble piece, which can then be exchanged for a free cupcake at Sunshine Bakery or a free pint of North Prototype Pale Ale at Further North.”
Chirpy, which fits well into the surroundings of local independent retailers and restaurants in Chapel Allerton, is passionate about supporting local designers and has sourced many products that are not available anywhere else in Leeds. This commitment to providing a showcase for creative people who don’t have other outlets was cited by The Guardian as one of the reasons the brand won the Guardian competition.
Chirpy is currently stocking cool prints from Yorkshire printmakers Jessica Hogarth and James Bywood, gorgeous smellies brought to you by The Leeds Soap Co, kitchenware including North Yorkshire’s Charlotte Morrison’s retro style pottery, fun stuff for little ones such as babyware from Chapel Allerton’s very own Scamp, stylish jewellery such as by local designer Silver Ink Tree, as well as a colourful selection of cards and wrapping paper.
Harriet said: \”All the goodies in store are sourced from British designers and makers, including products that are made just up the road, and many can\’t be found anywhere else in Leeds. I always found it difficult to find a cool modern present for my family and friends in Leeds, something a little bit different from the usual stuff on the high street. And being a fan of craft fairs, I thought it was a shame that there were so many young and upcoming designers and makers in Yorkshire that didn\’t really have a permanent outlet to sell the cool lovely things that they made. I’m delighted I’ve been able to change that\”.
“I was also really conscious to create a shop environment that was welcoming and calming. Many of my customers comment on how they enjoy browsing within the homely atmosphere. We also have a specific area for kids, with colouring kits and toys, so mums can enjoy their visit without distractions. This has proved to be really popular.”
Harriet’s commitment to the local area can also be seen in the little touches she has added to the store’s decor. She said:“During the shop set up, I found out a little history about the shop and discovered that a Miss Mary Mosely used to make and sell her handmade boots there in 1908. A pair of authentic 19th century boots have been hung on the wall to honour Mary and the time-old tradition of making and selling goods locally.”