The pressure-sensitive labels that do not comprise a liner or backing paper are called as Linerless labels. These labels are wound on a roll that has a release coating, applied to the front of the facestock to prevent the adhesive from sticking on the label below.
Conventional self-adhesive labels have a release liner material (or backing paper) that functions as a carrier for the label and protects its adhesive layer until it is ready for application. Linerless labels remove the need for a release liner and thus significantly reduce the amount of waste material in a label printing workflow.
Linerless labels remove the need for a release liner and thus significantly reduce the amount of waste material in a label printing workflow. At the same time other associated business costs are reduced in areas such as waste disposal, storage, shipping /freight and paper consumption. Additionally, usage of linerless labelling technology also facilitates reduction in workplace injuries by removing the hazard of slippery liner waste on the warehouse floor.
The deployment of Linerless labelling technology facilitates increase in the productivity of a business, as without the need for a release liner the number of labels on a roll can be increased significantly. Thus, more labels per roll leads to fewer roll changes for operators and a reduction in label applicator downtime along with reducing the amount of inventory space.
In a nutshell, Linerless labels offers advantages such as cost-effectiveness, convenience, Efficiency and environmentally Friendliness. Therefore, with the rising environmental awareness, increasing number of manufacturers and producers are utilizing linerless labels and linerless label printing for improving sustainability and reducing costs.
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The linerless labels are expected to witness a dramatic growth rate over the forecast period as both the major global brand owners and multi-national printer groups are focusing on this technology.
Global Linerless Lables Market: Drivers and Restraint
Major factors propelling the market of the linerless labels include increasing demand for pharmaceutical supplies, rising urban population, rising demands for sustainable and environment-friendly labeling, and growth of the e-commerce industry. Additionally, with the rising demand for convenience and quality food products, is another potential factor leading to increase in demand for linerless labels. Consumers are adopting packaged food products where the product information and other details such as nutritional information and manufactured & expiry dates are printed. This in turn is driving the market for linerless labels.
Potential drawbacks which are expected to restrain the growth of the Linerless Labels market include the limited shapes of linerless labels. Linerless labels are limited in terms of the shape of the label, due to the elimination of the liner to hold the label in place when die cut. On the whole, the manufacturers are limited to square or rectangular shapes. Additionally, in many cases, additional equipment is required to apply the labels. Thus due to these drawbacks, this obviously green option hasn’t become all that prevalent yet.
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Global Linerless Lables Market Segmentation
Global linerless labels market is mainly classified on the basis of type, printing technologies, applications, industry verticals and geographies.
On the basis of technology, linerless labels market is segmented into variably imaged, dual- ply and direct thermal.
On the basis of printing technology, linerless labels market is segmented into digital printing, flexo printing, digital-flexo hybrid printing, offset printing, gravure printing, screen printing and others.
On the basis of applications, linerless labels market is segmented into price markdown, Shelf-edge labelling, field service, route accounting/direct-store delivery, specimen labelling & positive patient identification, and warehousing – receiving, storing, picking & shipping.
Major industry verticals in which linerless labels are deployed are retail, food and beverage logistics, pharmaceutical and others.
On the basis of geographies, global market of Linerless Labels is segmented into 7 key regions:
- North America
- Latin America
- Western Europe
- Eastern Europe
- Asia Pacific Excluding Japan
- Japan
- Middle East & Africa
Key Market Players
The major players active in the Global Linerless Labels market include 3M Company, Coveris Holdings S.A., CCL Industries Inc., Constantia Flexible Group GMBH, RR Donnelley & Sons Company, Gipako, Hub Labels, Cenveo Corporation, Reflex Labels and Raveenwood Packaging.
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