The growing e-communication among the corporates and other social class people around the world has become a threat for written communication. Due to the increasing brand awareness and high disposable income of people (especially among young adults), the luxury pens market is witnessing a decent growth. Likewise, luxury pens key players which are having brands such as Lamy, Aurora, Mont Blanc, Grayson and Parker are trying to encash the opportunities in this growing luxury pens market. The major players are opting to make their luxury pens more royal by making it diamond studded and gold plated, to grab the maximum market share. One of the key trend in the market is that the manufacturers are strategically investing in product development by modifying the luxury pen nib with platinum and other expensive metals. In spite of the sluggish market and curtailed discretionary spending, the luxury pens market is growing at a good rate. Hence, the global luxury pens market has got a great potential in the forecast period. The global luxury pens market is anticipated to witness a moderate single digit growth in the upcoming years.

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The growing global luxury pens market can be attributed to the growing disposable income and brand awareness amongst people. Growing population coupled with the changing lifestyle of people in the developed countries is anticipated to drive the demand for global luxury pens market. Moreover, possessing a luxury pen has become a status symbol these days and hence, high class society people are opting for luxury pens. Likewise, the attractiveness of luxury pens again plays a great role for boosting its market.

The luxury pens market is a niche market, and also there are not much retailers available in the market, which can hamper the luxury pens market. Likewise, the import duty of such luxury pens is high enough to impact its market. Due to its high range the inventory cost of the dealers increases, hence it requires more working capital management which can decline the luxury pens market. Moreover, there is an increase in e-communication among people which would further decline the luxury pens market.

Global Luxury Pens Market: Segmentation

The global luxury pens market can be segmented on the basis on product type, raw material and application.

Global Luxury Pens Market by Product Type

Ball Point Pens
Converter Pens
Fountain Pens
Roller Ball Pens
Fine Liner Pens
Stylus Pens
Multifunctional Pens
Brush Pens
Die Pens

Global Luxury Pens Market By Material Used:-

Precious gold metals
Precious resin
Rubber
Stainless Steel
Sterling Silver
Porcelain/ Ceramic
Carbon
Lacquer

Global Luxury Pens Market by Application:-

Calligraphy
Screen Writing
Document Marking

Global Luxury Pens Market by Region:

Asia Pacific
Europe
North America
Latin America
The Middle East & Africa

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Asia Pacific is the fastest growing region in the global luxury pens market. Countries such as India and China are the upcoming countries where demand for such luxury items are at peak because of the increase in disposable income of people. Even, North America is a flourishing luxury pens market due to the improving brand awareness of luxury pens amongst people.

Global Luxury Pens Market: – Key Players

Some of the key players identified in the global luxury pens market are Paradise Pen Company, Montblanc International GmbH, C. Josef Lamy GmbH, Grayson Tighe, Parker Pen Company, A.T.Cross Company, Sanford L.P.

The report covers exhaustive analysis on:
Global Luxury Pens Market Segments
Global Luxury Pens Market Dynamics
Historical Actual Market Size, 2013 – 2015
Global Luxury Pens Market Size & Forecast 2016 to 2022
Supply & Demand Value Chain
Global Luxury Pens Market Current Trends/Issues/Challenges
Competition & Companies involved
Technology
Value Chain
Global Luxury Pens Market Drivers and Restraints

Regional analysis for Global Luxury Pens Market includes:

North America
Latin America
Europe
Asia Pacific & Japan
The Middle East and Africa

Report Highlights:

Shifting Industry dynamics
In-depth market segmentation
Historical, current and projected industry size Recent industry trends
Key Competition landscape
Strategies of key players and product offerings
Potential and niche segments/regions exhibiting promising growth
A neutral perspective towards market performance

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