Few consumer sectors enjoy the pace of innovation and change that characterises the market for “major domestic appliances UK” .Better functionality, better energy efficiency and water savings rank among the advances in recent years and this has transformed choices. But arguably the greatest change is poised to take off as suppliers develop smart connected appliances.

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Consumers are most interested in developments that could save them money on utility bills or call-out charges for repairs, but there is a hurdle to overcome, as most connected appliances command a hefty price premium which consumers appear reluctant to pay for.

Table of Content

OVERVIEW
What you need to know
Products covered in this Report
Definitions

EXECUTIVE SUMMARY
The market
Positive outlook for sales of major domestic appliances
Figure 1: Consumer spending on major domestic appliances, 2011-21
Laundry appliances account for 38% of the market
Figure 2: Market segmentation, major domestic appliances, share by value, 2016 (est)
More housing and an active housing market drive demand
Companies and brands
Currys is the market leader
Figure 3: Major domestic appliances, channels to market, by value, 2016 (est)
Takeover of Indesit by Whirlpool created an industry giant
Figure 4: Manufacturer shares of major domestic appliances, by value, 2014 and 2016 (est)
Samsung’s well-known brand gives it a head start
Figure 5: Attitudes towards and usage of selected appliance brands, January 2017
Innovation includes better functionality as well as connectivity
The consumer
Many appliances are a household essential
Laundry appliances purchased most often
Figure 6: Percentage of major domestic appliances bought in the last three years, February 2017
Currys is the leading retailer for major domestic appliances
Figure 7: Retailers used for major domestic appliances, February 2017
Online shopping ahead of buying in-store
Shoppers drive a hard bargain

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Figure 8: Factors influencing choice of retailer for major domestic appliances, February 2017
Internet shopping plays a massive role in the customer journey
Figure 9: Customer journey for major domestic appliances, February 2017
Smart appliances that offer savings are most interesting to shoppers
Figure 10: Interest in features of major domestic appliances, February 2017
What we think

ISSUES AND INSIGHTS
Which features of smart appliances capture the attention of shoppers?
The facts
The implications
Are physical stores redundant now that online shopping has been adopted by so many?
The facts
The implications
What next for design of major domestic appliances?
The facts
The implications

– Jane Westgarth, Senior Market Analyst

This Report answers the following key questions:

Which features of smart appliances capture the attention of shoppers?

Are physical stores redundant now that online shopping has been adopted by so many?

What next for design of major domestic appliances?

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