Marketing Manager

Home healthcare is one of the fastest growing sectors in the U.S., reaching an estimated $100 billion this year. There are currently 10 to 12 million people receiving home healthcare, and those numbers are expected to increase dramatically due to an increase in the population aged above 65 and the preference to be treated at home. With a rise in subsidy cuts, upgrades in technology and the penalty on re-hospitalization of patients, this industry faces challenges on a daily basis which need to be dealt with by the senior managements of Home Healthcare Agencies.

Keeping in mind many recent financial, legal and technological developments in the industry, MnM Conferences is organizing Home Healthcare Leaders’ Summit on 3 – 4 March 2016 in Los Angeles, California. The summit is designed to be an exclusive gathering of C-Level executives to learn, discuss and debate the best practices in the industry to combat the strategic challenges being faced by the senior management of home healthcare agencies nationally. Speaking at the summit are organizations such as The Joint Commission, Visiting Nurse Associations of America, Aurora at Home, Visiting Nurse Service of New York, United Home Care, Southland Home Health, National Nursing & Rehab Inc, At Home Operations, A-1 Healthcare Management, Fenton Law Group, Duane Morris and Davis Wright Tremaine.

Michael J. Demoratz, Palliative Care Administrator – Supportive Care at 24/7 Care At Home, CA is one of the key speakers at the summit speaking on Advance Care Planning and Palliative Care – the key to addressing the readmission challenge. We at MnM Conferences recently did a short interview with Michael, talking about the latest developments in the industry. Speaking about the latest technological changes that have been introduced in the industry recently, Michael said, “We live in interesting times – technology that can provide for data collection, educate and perform some of the more mundane processes replacing humans will be empowering for patients. For example, there is a significant value of objectively measuring vital signs and collecting this information and then only reporting trends or outlier data points to clinical staff will assist in proactively managing the patient successfully in the community”. When asked about the focus of his presentation and what will be the key take-aways from his topic, he said, “The most important thing for the audience to know is the impact that the conversation surrounding advance care planning can have on this population of seriously ill individuals – education provided by properly trained healthcare staff – can facilitate real change in patient behaviour – hi emotional touch conversations designed to ensure patients and families have an opportunity to discuss goals of care and have realistic expectations set can impact the cost of care by a factor of more than 10”.

Nationally recognized as a subject matter expert on end-of-life care, presenting at several national and regional conferences, Michael has 35 years’ experience in end of life and senior care coordination. He presently serves on the Boards of both the Coalition for Compassionate Care of California and as an elected Commissioner for the Commission for case manager Certification (CCMC).

Topics of discussion at the summit include understanding the role of the implications of the face-to-face physician lawsuit, delivery system transformation and payment model alignment for home health, the role of home care in changing how healthcare is delivered, deploying telehealth applications to save billion dollars annually in healthcare costs, surviving a government health care fraud audit/investigation, improving clinical outcomes with the help of telehealth and reducing hospitalization, deploying cloud-based platforms to revolutionize the home healthcare industry and evolving relationships with hospitals, ACOs and other clinically integrated networks (CINs). With an effective blend of case studies and presentations along with one on one meeting with leading solution providers the summit will be excellent opportunity for delegates to not only update their organizations with latest and best industry practices but also share expertise with industry peers.