Camper van website launch attracts new generation campers who want to rediscover the joys of the great outdoors. CamperConnect.com appeals to Briton’s inner-yearning for adventure, authenticity and escape from the pressures of modern day life.
Camper Connect is a new online camper van rental agency, specialising in camper van holidays. The company offers many types of campers: classic VWs, ultra-modern VW California’s, motorhomes and small budget campers. They have attracted a small army of fans on both Facebook and Twitter. The new website has recently gone live, and spokesperson James Curran says the response has been unprecedented.
Curran believes camping holidays are more popular these days because families are rediscovering the joy of the great outdoors. “CamperConnect.com is a fantastic looking website, allowing you to easily find and book campers. It was developed to cater to Britain’s new breed of campers – those seeking adventure, activity, exploration and escape.”
“You can tour the country in an iconic VW campervan. Stay at gorgeous campsites and explore coastal cycling trails and walking routes. Or, take romantic afternoon picnics while enjoying the comforts of a luxury camper van. The best bit is that you’re not tied to any one place. You can go where you want, when you want, and do it in style”
With the rise in camping holidays, the company aims to make camper van hire in Britain more accessible.
“We allow vetted camper van rental businesses to advertise free, with a complete online booking system. This gives the public a great choice, with access to micro-businesses like family run providers, who don’t necessarily have resources to market their services fully online.”
Camping comes full circle
In post war Britain, the camping industry was at its height. Families in the 1950s and 1960s flocked to holiday camps enjoying seaside locations, bacon and eggs, and knobbly knee competitions – all for less than a week’s wage. When the economy grew and package holidays abroad became cheaper, the market went into decline.
Research shows we’ve come full circle, shunning the Spanish sun in favour of caravans in Cornwall. Figures from the Office for National Statistics in 2010 revealed an astonishing 29 per cent increase in campsite bookings. For the first time ever, the number of campers outstripped bed and breakfast guests. In 2012, UK residents took 15.9 million camping and caravanning trips, yet only made 9.8 million visits to Spain (source: Great Britain Tourism Survey).
Taking a family of four abroad is a luxury many cannot afford. However, TravelSupermarket’s Travel trends Tracker shows that a massive 50% increase in Brits considering an activity holiday in 2016. Renting a camper van is the perfect activity and adventure holiday and can be affordable. The average pitch fees at a UK campsite for a family of 4 in peak season are around £22 per night, whilst campers can be rented for as little as £19 per day.
Wider societal shifts
Are Brits seeking an authentic escape from the pressures of modern life? In a survey of 2000 people by Jungle Formula, 57% said that UK camping holidays were a far less stressful option than travel abroad.
John Worthington of Mintel believes trends reflect a desire for a more social holiday. “Campsites still provide this experience of community, which possesses an elemental power in an age of growing social isolation and virtualised online relationships.”
A representative from Pitchup said that a growing desire for ‘authenticity’ is increasing numbers, mirrored in our rekindled love of farmers markets and handy crafts.
CamperConnect.com proposes that an innate desire to get back to nature could explain camping industry growth. “Modern life means we deny our deep-rooted connection with nature and suffer because of it.”
Connect with your adventurous side
Going-off on an adventure and rediscovering an affinity with nature is good for the mind, body and soul. The well-documented benefits of green exercise are not just physical; outdoor activities improve mood and self-esteem. Pursuits boost confidence and encourage bonding, ideal components for a great family holiday.
Scientific evidence shows that this type of holiday can leave you feeling truly revitalised, more so than lounging on any beach reading the latest best-seller. As a nation, Brits are more health aware than ever before; readily acknowledging the mind-body connection and the importance of exercise. Perhaps this awareness has led people to the conclusion that camping holidays are a logical and apt remedy for life’s stresses and strains.
At CamperConnect.com, visitors can browse campers easily by area, county, or type. There’s also extensive resources, destination guides and suggested campervan itineraries. The message is clear – camping holidays enrich your life.