Product packaging designers are faced with conflicting requirements throughout the development process. Good pack aesthetics are vital for the success of the product, whilst unit costs must be minimized and suitability for stacking and transportation maintained. Packaging design depends on choosing the right materials to pack, 3-dimensional look of the package, and how is it unpacked so that it can or cannot be reused. Packaging design process is scattered across multiple groups and suppliers. These suppliers use multiple steps such as quality checks, recalls, and incur higher costs which gradually delays the process. Simulation technology used in packaging design enables the groups and suppliers to collaborate together and create designs which allows to monitor the physical behaviour of the products and materials in order to improve the performance, reliability, safety having the benefit of reduced development time and manufacturing costs. Packaging design and simulation technology market has led from constant innovation and evolution in various departments such as packaging development, optimization technology, and automated simulation. Simulation technology makes packaging more sustainable by helping in several ways like reducing the costs, enabling secure shipment and minimizes the impacts on environment.

Packaging Design & Simulation Technology: Drivers

Companies invest in R&D to improve the brand portfolio and have rewarding product experiences by improving their packaging design which impact positively to the packaging design and simulation technology market. The shift towards usage of recyclable products reduces the packaging material cost, whose feasibility is inspected by simulation technology this phenomenon drives the packaging design and simulation technology market. With the advancement of technology and automation, majority of the companies are looking forward to packaging design and simulation technology encouraging the packaging design and simulation technology market. Consumer product packaging designers are confronted with differing requirements throughout the improvement process. Factors such as good packing is important for the success of the product, at the same time unit costs must be reduced and aptness for transportation needs to be maintained which urges the companies to use simulation technology for their package designing driving the packaging design and simulation technology market.

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Packaging Design & Simulation Technology: Challenges

Costs such as initial investment is high for the software, proper training to the staff to use the software correctly which again is included in expenses. Such challenges can affect packaging design and simulation technology market growth.

Packaging Design & Simulation Technology: Segmentation

Segmentation for the packing design and simulation technology market can be done based on industry. On the basis of industry, packing and simulation technology market can be segmented into consumer goods, food and beverages, pharmaceutical, auto components, consumer electronics and others. The market can be further segmented into software and service providers.

Packaging Design & Simulation Technology: Regional Outlook

North American region dominates among all the other regions in the packaging design and simulation technology market as a few players have decided to standardize the simulation process for their respective vendors. This would help in simulation process and test performance in fast decision making. European and Asia Pacific regions are considered to have the most potential with advancement of technology and the raising awareness among the consumers about the environmental hazards. Middle East and Africa and Latin America are also among the potential markets but are listed after APAC and Europe region.

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Packaging Design & Simulation Technology: Competition Landscape

Key vendors of packaging design and simulation technology include 3 Dassault Systems, Altair Product Design Inc., ANSYS inc., MSC Software Corporation, NEFAB Group, Axiom Consulting, Mentor Graphics, ESI Group, Bosch Rexroth AG, and AVID Technology Inc.

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