Phytogenic feed additives are plant-derived products used in feed to potentially improve poultry performance. Aside from possessing antimicrobial activity, phytogenic feed additives provides potentially anti-oxidative effects, enhance palatability, improve gut functions, and promote growth in poultry. Phytogenic feed additives comprises of herbs and plants derivatives. The rising health concerns make phytogenic feed additives a practical choice for each and every individual involve in poultry business. In many ways, phytogenic feed additives can be much more beneficial compared to antibiotics which are infused in poultry for improving health and productivity of poultry. With rise in demand of poultry products from consumers and more emphasize on improving poultry health will catapult the market of phytogenic feed additives.

Phytogenic feed additives feed additives Market: Drivers & Restraints

The major factors driving the growth of phytogenic feed additives market is changing opinion of consumers towards the quality of poultry products. Consumers are now much aware what quality of poultry food products can be beneficial for their health. Poultry farms in order to retain their customer base and to make profits instead of losses are switching now to phytogenic feed additives which do possesses the potential for improving poultry health and thus a quality product towards consumer’s end.

Less profit margin, resistance towards change for profits, lack of awareness about product benefit can be few of the restraints which can hold back the growth of phytogenic feed additives market.

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