M-commerce, or mobile commerce, refers to the purchase and/or sale of goods and services via mobile platforms such as smartphones and tablets. The increasing adoption of mobile commerce across the globe, especially in the West, has turned out to be immensely helpful towards strengthening the market. Developed countries such as those in North America have been significantly proactive in making m-commerce a vital part of day-to-day commercial transactions.

Mobile commerce is the next stage in the natural evolution of e-commerce technology. Along with the advantages offered by e-commerce over conventional methods of holding financial transactions such as eliminating the need to physically visit a location to make a payment, m-commerce adds a whole new raft of dynamic aspects to e-commerce, which makes it the best tool to reach out to and communicate with customers. The technological development of the mobile commerce market is still nascent, which leaves massive scope for its expansion.

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