Robert Farrell, Digital Marketing Tutor at Digital Marketing Institute has joined the speaker panel for the Augmented & Virtual Reality Applications in Retail & e-Commerce Marketing Conference. Organized by MnM Conferences and scheduled on 7th & 8th June 2016 in London, UK, the event will gather experts from retail, ecommerce, and consumer goods discussing the innovations, challenges, and future aspects of AR & VR technologies in increasing customer engagement.
We recently conducted a short interview with him, talking about the latest developments in AR/VR technologies; he said, “AR & VR allow organizations to build awareness and excitement around new products/services. It can also be used to share the product/service experience with the audience from the comfort of their home”. He further added, “AR/VR share a number of characteristics that make them different and much more engaging than other forums of marketing communications. AR/VR offer immersion as users enter a new world of branded or created content without the distractions of other competitor’s messages. AR/VR uses imagery and sound to trigger the brains powerful memory centres to create a lasting impression for the organisation/brand”.
Joining Robert at the conference will be experts representing organizations such as Carrefour, AkzoNobel, Bournemouth University, The Dandy Lab, Cimagine Media Ltd, University of Southampton. Mister Spex and ASDA (Wal-Mart UK) and will also present case studies and research on applications of AR/VR in retail and business environment. Organizations such as Modiface and Roomle have confirmed their presence as Sponsors at the event. Innovation Rocks, also a sponsor, will showcase their case studies on Volkswagen and Audi.
Some of the key topics of discussion will include future outlook of AR & VR technology in digital commerce, reducing operational cost and customer sales time through digital shelf adoption in retail, implementation of virtual trial room, virtual walkthrough, and augmented mirror, devising strategies to set-up omni-channel marketing through AR, innovative techniques to enhance customer engagement on mobile and tablet apps and future trends in marketing and customer experience through wearable technologies.
The conference through its mix of panel discussions, case studies and Q & A sessions will be an excellent opportunity for delegates to stay updated about the latest innovations in AR/VR technologies and know how best to implement AR and VR for your target market and increase profitability.