MarketReserchReports.biz has recently announced the addition of a market study “TV Ad-Spending Market in the US 2015-2019”, is a comparative analysis of the global market.
About TV Ad Spending
TV advertising is a platform that enables advertisers to promote their products and create more awareness among consumers to influence the buying decision of customers. As TV is the largest viewed medium by people in the US, advertisers are more attracted to this medium of advertising. Advertising on TV can be done through free-to-air channels and multichannel system. Private sector companies are the major buyers in this market. However, the governments and NGOs also spend a significant amount on TV advertising.
Technavio’s analysts forecast the TV ad spending market in the US to grow at a CAGR of 3.38% during 2014-2019.
Covered in this Report
This report covers the present scenario and the growth prospects of the TV ad spending market in the US for 2015-2019. To calculate the market size, the report takes into account the revenue generated from advertising through various technologies such as free-to-air and multichannel TV.
Technavio’s report, TV Ad Spending Market in the US 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects in the coming years. The report includes a discussion of the key vendors operating in this market.
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Key Vendors
AT&T
Berkshire Hathaway
Comcast
General Motor
Procter & Gamble
Other Prominent Vendors
Berkshire Hathaway
Fiat
Pfizer
Toyota
Verizon
Market Driver
TV Advertisements with Digital Touch Points
For a full, detailed list, view our report
Market Challenge
High Cost of TV Advertising
For a full, detailed list, view our report
Market Trend
Data and Audience-driven TV Advertising
For a full, detailed list, view our report
Key Questions Answered in this Report
What will the market size be in 2019 and what will the growth rate be
What are the key market trends
What is driving this market
What are the challenges to market growth
Who are the key vendors in this market space
What are the market opportunities and threats faced by the key vendors
What are the strengths and weaknesses of the key vendors
Table of Contents
Chapter One Industry Overview
PART 01: Executive summary
Highlights
PART 02: Scope of the report
Market overview
Customer segments
Definitions
Base year
Vendor segmentation
Summation errors
PART 03: Market research methodology
Research methodology
Economic indicators
PART 04: Introduction
Key market highlights
PART 05: Market landscape
Market overview
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Market size and forecast
Five forces analysis
PART 06: Market segmentation by technology
US TV ad spending market by technology 2014-2019
US multichannel TV ad spending market
US free-to-air TV ad spending market
PART 07: Key leading countries
Top 10 countries by market share in terms of ad expenditure
PART 08: Market drivers
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