The vitamin supplements market in the report includes vitamin supplements that are taken in different forms including capsule, pill, powder, granules, gel caps, tablet and liquid. The report includes the vitamin supplements offered by food and beverage, healthcare and personal care industry and consumed by adult women, adult men and elderly citizen.

Key findings of Vitamin Supplements Market:

• The vitamin supplements market is driven by growing elderly population, especially in the Asia-Pacific region.
• Vitamin supplements market is expected to witness highest growth in personal care sector.
• Asia-Pacific is likely to dominate the market in the forecasted period owing to increasing aging population.
• India and China are expected to generate significant demand for vitamin supplements during 2014 – 2020.

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Deficiency of vitamin in body at older age increases the risk of diseases such as night blindness, diminishing eyesight, fragile bones and mental disorders. More of nutrient rich food is needed at older age. It is important to maintain balance of nutrients including vitamin to keep the body functioning properly. The deficiency can be fulfilled by consuming additional supplement products. Vitamin supplement is one among the majorly consumed supplements products at later age.

Major Competitors: Some of the major competitors in the market include Glanbia plc, NBTY, Inc., Reckitt Benckiser Group plc, Archer Daniels Midland Company, E.I. du Pont de Nemours and Company, Royal DSM N.V., BASF SE, Integrated BioPharma Inc, Bayer AG, Pharmavite LLC, Nutraceutical International Corporation, Herbalife Ltd.

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