YOKO Design launches a new competition where contestants can submit their worst cooking disaster stories for a chance to win an exclusive, new product

More information: YOKO Design\’s Cooking Disasters

LONDON, UK, 18 July 2013 – Nobody is perfect, neither is YOKO Design – and there are stories out there to prove it. YOKO Design is launching an exciting new competition, seeking to hear the most disastrous cooking experiences people have had in the kitchen.

Running from 18 July to 15 October, contestants will be asked to submit their past cooking disaster stories on the campaign’s main site in 1300-characters or less, including a catchy headline and an image capturing the moment. Every week YOKO Design will determine which story deserves to be awarded an exclusive cookware item that will offer a “bright cooking solution” to avoid future kitchen nightmares. All relevant entries will be posted directly on the campaign’s site and promoted via social media; the best will also be featured in upcoming newsletters.

The campaign integrates YOKO Design’s Facebook, Twitter and Instagram social channels using the hashtags #ydcd and #yokodesign to encourage active engagement with followers. Fans can easily follow and join the contest’s conversations and share their favourite stories within their own social networks.

Prizes will include one of YOKO Design’s newest products like the popular Popcorn Maker, Happy Snacking mould or Omelette Maker. The bright range of colours and trendy designs brings excitement and personality into the kitchen. All of YOKO Design’s products are made from durable, 100% silicone platinium, making them microwaveable, oven-safe and dishwasher-safe for easy use and clean up. Prizes are limited to residents of the UK and Ireland.

Founded in France in 2008, YOKO Design believes that the best kitchenware should not be exclusive to professional chefs, but rather available fooor all cooking and baking enthusiasts. Recently expanding to the UK, YOKO Design creates innovative, stylish and affordable kitchenware to enhance the cooking experience. With consistent quality, functionality, distinctive colouring and creative design the YOKO brand brings a breath of fresh air into the kitchenware market.

For additional information contact:
Samantha Press, Media Relations
samantha@yokodesign.co.uk

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